Huma is a digital HR platform that puts employees at the heart of everything it does. They approached me to develop a new illustration style that could bring warmth and personality to a product built around people. My goal was simple: make the brand feel human. I worked in pen and ink, deliberately leaning into the imperfections — ink splats, thumbprints, loose mark-making. The messiness wasn't accidental; it was the point. It gave the illustrations an honesty and expressiveness that a polished vector style never could. The system now lives across every touchpoint — the marketing site, in-product features, social assets, and event stands. What started as an illustration brief became an integral part of how Huma communicates, giving the brand a visual voice that's distinctly its own.