Brand and digital designer, 8+ years. I build brand systems, campaigns, and interactive experiences that move business metrics across care-tech, SaaS, and healthcare.

My range spans UX, performance creative, motion, brand, CRO, design systems, illustration, and research. I like solving real problems, and I like the work looking good while it does it.

Currently on the Product Growth team at Juniper, Eucalyptus. Where I uncover insights, run experiments, analyse the data and execute on ideas. I was the first design hire in the UK, where I helped grow the customer base 10x. Juniper was recently acquired by Hims & Hers in 2026.

In my past life, once upon a time, I was a children's book illustrator. Publishing 'I Dare You' with Penguin Random House. This is a review of my book…