Designing digital solutions that drive business growth.

8+ years designing things that work; brands, systems, campaigns, and interactive experiences across care-tech, SaaS, consumer health, and global businesses.

I think of myself as a design generalist. I've worked across UX, motion, brand, conversion rate optimisation, design systems, Illustration, and research. I like making stuff that solves problems and performs (as well as looks pretty good.)

Currently at Eucalyptus within the Product Growth team. I was the first design hire at Juniper UK, helping grow the patient base 10x and the team from 50 to 200. Recently acquired by Hims & Hers.

Once upon a time, I was a children's book illustrator. Publishing 'I Dare You' with Penguin Random House, I stopped after being accused of promoting lying and cannabalism to children.