The GreenWood Guild: Building the brand for London’s home of woodwork

Timeline

2025

Role

Overview

A community woodworking studio in London. Hands-on courses, memberships, bespoke commissions — all rooted in traditional green woodworking.

Founder Tim needed a brand that carried the weight of the craft without feeling stuck in the past. Earthy enough for seasoned woodworkers, modern enough to pull in the curious.

I built a visual system grounded in texture and restraint. Heritage without nostalgia. Quiet confidence across every touchpoint — signage, membership materials, digital.


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