The GreenWood Guild: Building the brand for London’s home of woodwork
Branding
2025
A community woodworking studio in London. Hands-on courses, memberships, bespoke commissions — all rooted in traditional green woodworking. Founder Tim needed a brand that carried the weight of the craft without feeling stuck in the past. Earthy enough for seasoned woodworkers, modern enough to pull in the curious. I built a visual system grounded in texture and restraint. Heritage without nostalgia. Quiet confidence across every touchpoint — signage, membership materials, digital.





