Juniper: Sharpening the brands digital experience
Role
Digital Designer
Overview
Juniper is a DTC healthcare brand focused on helping people manage their weight through clinically-backed treatment and support. As the digital designer, I design high-performing landing pages, emails, performance ads, and organic socials. Sometimes, I also work across CRO and print.
The Problem
Juniper's website had accumulated inconsistent colours, mismatched CTAs, and disjointed copy from landing page through to the quiz. Moving fast without a design system — and with the marketing team making ad hoc changes — eroded brand trust and hurt conversion.
Solution
Rebuilt the experience around a clean, neutral palette with clear visual hierarchy and a single focal point: the CTA. Introduced a flexible design system to support consistency at scale.
The Outcome
Performance page tests across both periods showed strong conversion lifts:
LP → QS up 7–13% (variant vs control)
QS → OP up 18–26%
LP → CP up 10–15%
The new design system is now the foundation for all future growth and marketing iterations.