CX Accelerator is a free toolkit from Zendesk that helps companies improve their customer experience, while doing the heavy lifting for pipeline and lead generation underneath. The centrepiece is a CX Maturity Assessment: take a short quiz, get a personalised report packed with insights and resources. Alongside it, Zendesk's ROI calculator helps users see the real business impact of investing in CX. Thirteen global events gave the campaign legs across markets worldwide. I came in to refresh the art direction, building a visual system that scaled from interactive quiz flows to animated social content to a full personalised report hub all under a tight deadline. Icons, brand guidelines, and cross-team enablement were part of the package. The result shipped across 11 countries, each localisation feeling native rather than adapted.